Hiring the right talent can be transformative for small businesses, but the process is often challenging and riddled with inefficiencies. A structured, well-planned hiring process not only ensures you find the best fit but also strengthens your employer brand.

The world of sales is in constant evolution, shaped by technological advancements, shifting consumer behavior, and economic trends. As we approach 2025, several key transformations are redefining how businesses approach sales.

Tracking Key Performance Indicators (KPIs) enables businesses to make data-driven decisions, uncover growth opportunities, and address inefficiencies. While every business might prioritize slightly different metrics, here are five universally critical KPIs that provide a well-rounded view of performance.