Construction & Building Materials

Win more projects, from specification to delivery.

Building products and surfaces are sold to developers, contractors and architects, each with their own buying process. We help build the specification pipeline, structure project pricing and quotations, strengthen showroom and sales execution, and coordinate supply so every project is easier to win and deliver.

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Our client in construction and building materials.

A closer look at our work with a client in the sector: the challenge we were asked to solve, the work we led and what changed.

Aadya Stones & Tiles

4x revenue in 18 months.

A Bangkok-based supplier of natural stone, engineered stone and porcelain surfaces to developers, contractors and architects.

The challenge.

Aadya had the range and the market, but its systems, supply base and sales capacity were built for a smaller business. Growth was moving slower than the opportunity.

What we did.

Through The DI Platform, we built the full Revenue Blueprint, then executed it inside the business:

  • Systems: we took every system apart and rebuilt it to support expansion.
  • Sales team: we built a full team, recruiting a competitor’s sales manager to lead it.
  • Suppliers: we secured stronger suppliers and better terms across Asia and Europe, from China, India and Turkey to Italy and Greece.
  • Growth channels: we created a new projects pipeline and expanded the dealer network.
  • Capital: we brought in outside capital to grow the core business and to launch a sister company selling porcelain tiles and new product lines. DI holds equity in the business.
The outcome.

Revenue up 4x in 18 months, outside capital behind the business, a new sister company, and DI on the cap table. Expansion continues on every front, with AI now being embedded across operations.

Find the partnership for your stage.

We work with construction and building materials businesses at every stage, from owner-led companies to established organizations and new ventures.

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Questions building materials owners ask.

How do building materials suppliers get specified on more projects?

By reaching architects, developers and contractors early, before the specification is set, and making the product easy to choose and easy to deliver. We help build the specification pipeline, structure project pricing and quotations, and strengthen showroom and sales execution, so more projects come in at the design stage, not only at the bid.

How can a building materials business grow faster than its systems allow?

By rebuilding its systems, supply base and sales capacity for the size it wants to be. For Aadya Stones & Tiles, we rebuilt every system, built a full sales team led by a competitor’s sales manager, secured stronger suppliers across Asia and Europe, and created a new projects pipeline. Revenue grew 4x in 18 months.

Do you only plan, or do you also execute?

We execute. At Aadya, the Revenue Blueprint was the starting point. We then worked inside the business: rebuilding systems, recruiting the sales team, securing better supplier terms, expanding the dealer network and bringing in outside capital. DI now holds equity in the business.

Can you help a building materials company raise capital or launch a new product line?

Yes, where it serves the growth plan. At Aadya, we brought in outside capital to grow the core business and launch a sister company selling porcelain tiles and new product lines. Where a business needs capital and execution together, DI Equity brings both.

Where could your building materials business go next?

Tell us about your business, your market and the next milestone you want to reach. We’ll explore where DI could help move it forward.

Book a Discovery

Free 20 minutes No Obligation

140+ clients across 13+ industries.

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