Consumer Goods & Retail

Turn a strong product into a stronger brand.

Jewelry, fashion, accessories and consumer brands compete on attention, margin and repeat purchase. We help sharpen positioning and pricing, build channels from direct-to-consumer to wholesale and retail partners, and develop the marketing, operations and data that turn first purchases into loyal customers.

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Our client in consumer goods and retail.

A closer look at our work with a client in the sector: the challenge we were asked to solve, the work we led and what changed.

Trendzio

From one sales model to a multi-channel brand.

A custom jewelry and watch brand selling online.

The challenge.

The products and the brand were strong, but every sale ran through a single model. Growth was capped by how the business sold, not by demand.

What we did.
  • The intelligence. We delivered it through The DI Platform, and it redrew Trendzio’s business model:
    • B2B: a line built around corporate and institutional gifting, with target buyer profiles across finance, legal, healthcare, technology and nonprofits.
    • New B2C models: events, professional networks, referral programs and collection launches, alongside the online store.
    • Channels: for each model we set out the go-to-market channels with their costs and expected return. The events and network model alone covers 22 channels, ranked into three tiers.
  • Configurator. Then we moved into execution and built a product configurator into the website, so customers design their own piece before they buy.
  • Next. AI enablement across the business.
The outcome.

A business model rebuilt from a single channel into a B2B engine and several B2C models, each with a costed go-to-market plan, plus a live configurator that turns browsing into design.

Find the partnership for your stage.

We work with consumer goods and retail businesses at every stage, from owner-led companies to established organizations and new ventures.

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Questions brand owners ask.

How can a consumer brand grow beyond selling online?

By adding channels that suit the product and the buyer, each with its own costs and expected return. For Trendzio, a custom jewelry and watch brand selling online, we redrew the business model into a B2B line built around corporate gifting and several new B2C models, from events and referral programs to collection launches.

Is corporate gifting a real channel for a jewelry or accessories brand?

It can be, when it is built as its own line with clear buyers. Trendzio’s B2B line targets corporate and institutional gifting buyers across finance, legal, healthcare, technology and nonprofits, with its own go-to-market plan alongside the online store.

How do you decide which sales channels to invest in?

We cost every channel and estimate its return before it earns a place in the plan. Trendzio’s events and network model alone covers 22 channels, ranked into three tiers, so spending goes first to the channels most likely to pay back.

Do you build things, or only deliver strategy?

We build. After the intelligence work, we moved into execution for Trendzio and built a product configurator into the website, so customers design their own piece before they buy. AI enablement across the business comes next.

Where could your brand go next?

Tell us about your business, your market and the next milestone you want to reach. We’ll explore where DI could help move it forward.

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Free 20 minutes No Obligation

140+ clients across 13+ industries.

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