Distribution & Wholesale

Build a distribution business that scales with every account.

Importers, wholesalers and distributors grow on reach, reliability and margin discipline. We help expand dealer and reseller networks, structure pricing and trade terms, strengthen sales coverage and connect inventory, ordering and service so the business can take on more volume without more friction.

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Our client in distribution and wholesale.

A closer look at our work with a client in the sector: the challenge we were asked to solve, the work we led and what changed.

Pickaflor

New regions, a new brand and a path to 5x.

A Winnipeg-based importer and wholesale distributor of fresh-cut flowers, sourcing from farms in Ecuador, Colombia, the Netherlands, Israel and Italy since 2007.

The challenge.

Pickaflor had built a trusted wholesale business over nearly two decades. The next stage needed more than incremental gains in its home territory. It needed new regions and new channels.

What we did.
  • Diagnosis. Through The DI Platform, we ran the full Revenue Blueprint across four areas: market, competitors, financials and business model.
  • New regions. The diagnosis found regions across Canada that Pickaflor could enter quickly, with a dealer network already in place through DI’s own network to carry its wholesale line from day one.
  • Direct to consumer. We took the business direct to consumers by creating a sister company built to sell D2C.
  • The plan. Every initiative was ranked, sequenced and tested against the numbers before it earned a place in the plan.
The outcome.

Expansion into new Canadian regions through a ready dealer network, a direct-to-consumer sister company, and a clear path to 5x the business.

Find the partnership for your stage.

We work with distribution and wholesale businesses at every stage, from owner-led companies to established organizations and new ventures.

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Questions distribution owners ask.

How can a distributor expand into new regions without starting from scratch?

By entering regions where the route to market already exists. For Pickaflor, a Winnipeg-based importer and wholesale distributor of fresh-cut flowers, our diagnosis found regions across Canada it could enter quickly, with a dealer network already in place through DI’s own network to carry its line from day one.

Should a wholesale business sell direct to consumers?

It can, when the direct channel is set up to support the wholesale business. For Pickaflor, we took the business direct to consumers by creating a sister company built to sell D2C, alongside its wholesale line.

What do you improve inside a distribution business?

Reach, reliability and margin. We help expand dealer and reseller networks, structure pricing and trade terms, strengthen sales coverage, and connect inventory, ordering and service so the business can take on more volume without more friction.

How do you choose which growth initiatives come first?

Every initiative is ranked, sequenced and tested against the numbers before it earns a place in the plan. For Pickaflor, that produced expansion into new Canadian regions, a direct-to-consumer sister company and a clear path to 5x the business.

Where could your distribution business go next?

Tell us about your business, your market and the next milestone you want to reach. We’ll explore where DI could help move it forward.

Book a Discovery

Free 20 minutes No Obligation

140+ clients across 13+ industries.

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