Safety & Security

Grow the business that keeps people safe.

PPE, workplace safety and security equipment businesses sell into specification-driven, regulated and often public-sector markets. We help build distribution and key accounts, prepare for procurement and tenders, refine product range and pricing, and develop the operations to fulfill larger contracts reliably.

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Our client in safety and security.

A closer look at our work with a client in the sector: the challenge we were asked to solve, the work we led and what changed.

Attica Supply

Cutting out the middlemen.

A Delaware-based supplier of PPE, safety and firearms equipment, selling direct.

The challenge.

PPE, safety and firearms supply runs through layers of distributors and middlemen, and most customers buy once and move on. Attica set out to sell around the middlemen. Its owner was carrying every part of the business himself, from the largest government deals to individual online orders.

What we did.
  • Growth assessment. Through The DI Platform, we built a full 3X growth assessment across seven areas: financials, marketing, sales, product, service, pricing and technology. It produced 55 initiatives on a 12-month roadmap.
  • Separate B2B and B2C plans. We split the growth plan into two, each with its own channels and targets. At the center is a recurring first-aid and compliance program designed to turn one-time buyers into accounts that buy all year.
  • Who runs what. The goal we’re working toward:
    • DI: we run the B2C channel, set up the B2B engine and handle operations.
    • The owner: focuses on large B2B meetings and government contracts, where his time is worth the most.
  • Execution. We’re now building the execution roadmap.
The outcome.

A 12-month plan with 55 initiatives across seven areas of the business. The goal is separate B2B and B2C engines, with DI running the day-to-day so the owner can focus on the largest deals.

Find the partnership for your stage.

We work with safety and security businesses at every stage, from owner-led companies to established organizations and new ventures.

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Questions safety business owners ask.

How can a PPE or safety supplier sell around distributors and middlemen?

By building direct channels to the buyers who order most, with a separate plan for each type of buyer. For Attica Supply, a Delaware-based PPE, safety and firearms supplier, we split the growth plan into B2B and B2C, each with its own channels and targets.

How do you turn one-time buyers of safety products into repeat accounts?

By giving them a reason to buy all year. At the center of Attica’s plan is a recurring first-aid and compliance program designed to turn one-time buyers into accounts that buy year-round.

Can you help a safety business prepare for government procurement and tenders?

Yes. We help build distribution and key accounts, prepare for procurement and tenders, refine product range and pricing, and develop the operations to fulfill larger contracts reliably.

What if the owner is running every part of the business?

That is common in this sector, and it is what Attica’s plan addresses. The goal is for DI to run the B2C channel, set up the B2B engine and handle operations, so the owner can focus on large B2B meetings and government contracts, where his time is worth the most.

Where could your safety business go next?

Tell us about your business, your market and the next milestone you want to reach. We’ll explore where DI could help move it forward.

Book a Discovery

Free 20 minutes No Obligation

140+ clients across 13+ industries.

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